Wednesday, November 16, 2011

2011 LA Auto Show: Mitsubishi


We really haven't heard much from Mitsubishi these days.  Struggling to recover from a devastating loss of market share in competitive segments like mid sized sedan and SUV's, Mitsubishi has refocused their corporate efforts on smaller, efficient vehicles and crossovers, and the new "i" hopes to recapture some buyers with an all-electric city car with a 100 mile range.

Available in the early part of 2012, the challenge with the "i" will be the price, which is almost the same as the bigger, better equipped, longer range Nissan Leaf.  And its polarizing styling may also find just as many critics as it does fans.

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